Facebook Timeline for your business page

A while back, Facebook allowed personal users to set up timelines and now businesses have that optio

InDesign Magazine and lynda.com – fantastic tools for designers

When I had a chance to take graphic design courses a while back – I was hooked. From Illustrat

Pinterest: your virtual pinboard – how does it work

Pinterest is the new tool everyone is talking about. In January it had almost 12 million visitors an

 

Facebook Timeline for your business page

March 25, 2012 in marketing, social media, social networking

A while back, Facebook allowed personal users to set up timelines and now businesses have that option as well. Facebook timeline is simply a new profile that showcases all posts and activities on a page or personal account. On March 30, 2012, every business page will automatically switch to have a timeline.

Many businesses already embraced the timeline set up. Here are a few examples:

https://www.facebook.com/ZellersCanada
https://www.facebook.com/cocacola
https://www.facebook.com/nike

Although these are big businesses, anyone can set up their timeline to attract and connect with users, visitors and clients.

Here is a great overview of the Facebook timeline. This image was developed by Mari Smith and the original, including great tips and pointers, can be accessed on her blog post

To learn more, you might want to explore:

Overview of Facebook timeline – https://www.facebook.com/about/timeline
Most wanted tips to write Facebook wall posts for business pages – http://mashable.com/2012/02/29/facebook-timeline-brand-pages/
Most wanted tips to write Facebook wall posts for business pages – http://news.submitinme.com/newsdetails-163.aspx
Facebook’s new guidelines -  http://www.facebook.com/page_guidelines.php

InDesign Magazine and lynda.com – fantastic tools for designers

March 5, 2012 in graphic design, images, indesign

When I had a chance to take graphic design courses a while back – I was hooked. From Illustrator, to Photoshop, to InDesign – we covered them all! I have to admit that InDesign is my favourite! The skills I learned, I use to this day to design reports and promotional materials, work on branding, and to customize websites.

Recently, I was working on a longer document and was contemplating how to bring in the long content into InDesign when I received and email with a Tip of the week from the InDesign Magazine. Titled ‘Printing a Booklet Made Easy’ it had a step-by-step video from lynda.com that covered exactly what I was looking for.

InDesign Magazine is a fantastic source of information, tools, tips and resources for graphic designers. In my case, since I don’t use Creative Suite on a daily basis, it is a great tool to remind me how to do something or give me tips on things I am not sure of. It also helps me to learn about and  explore new features and updates to the programs I use.

Check out the InDesign Magazine at http://www.indesignmag.com.

The video tutorials can be accessed at lynda.com.

 

Pinterest: your virtual pinboard – how does it work

February 22, 2012 in bookmarking, social media

Pinterest is the new tool everyone is talking about. In January it had almost 12 million visitors and the numbers continue going up. I think of it as a bookmarking tool for my favourite pictures that can be organized into various categories and “pinned” onto virtual boards. So how does it work and what’s the hype about?


Over the last weekend, I decided to set up my own ccount and check it out. I thought I would simply sign up but it turns out you have to Request an invite. I dutifully provided my email address and waited… At first I received a confirmation email to let me know that my request was received. Approximately 7 hours later the official email invitation came in.

Interestingly, you have to use your Facebook or Twitter information to set up your Pinterest account. I suspect that this will restrict many users from going any further. I have many friends or colleagues who don’t want to use Facebook and don’t have time for Twitter… Many others would not be comfortable with linking their social accounts to Pinterest.

I decided to use Facebook and after going through a few screens to link my accounts I was taken to a profile section where I had an option to add a picture and few sentences about yourself.

Next I set up my boards. I was able to choose from preset categories or create my own. I created one for inspiration and another one for recipes.  Later, as I explored content pinned by others, and loved the pictures I was finding, I created more categories.

To explore and get inspired, Pinterest asked me for some of my interests and based on my responses, it recommended some users to follow.

As I explored the pinned pictures, and found images I liked, I had the option to “repin” them to my own account. I have to admit it was hard to stop… I found so many amazing pictures and wanted to pin them all. I also had the option to “like” and “comment” on the pictures I came across. By using search options, I found amazing gardening ideas, yummy recipes and simply beautiful images.

Pinterest also provides a bookmarking tool that you can install in your browser to add new images to your boards with one click. You simply drag the tool into your toolbar and you are set.

Although not everyone might find this tool useful, it is a great tool to provide inspiration and ideas. It can be great for planning a wedding, redesigning a home, sharing landscaping projects, collecting favourite books, fashion tips, and so much more.

Here are some things that I added to my Inspiration board:

 It is important to note that each pinned picture provides a link back to the source website. Still, some people might not like to have their images pinned and shared. For that purpose, Pinterest recently released a special code that can be added to a website to stop users from pinning copyrighted content.

<meta name=”pinterest” content=”nopin” />

You can also check out the goodies section for iphone app, ‘follow’ and ‘pin it’ buttons for websites and Pinterest logo.